The ability of educators to attract, motivate, and engage adult learners emerges as crucial in securing their participation to learning activities. To this end, adult educators, often ending up in such positions on the basis of their experience in a completely different profession and not trained as educators, need to continuously develop various areas of competence pertaining to didactics, such as effective communication, self-reflection, knowledge and use of different learning methods, styles and techniques. Improving this type of horizontal competences is expected to improve their ability to motivate adults to seek participation in learning activities and their overall teaching efficiency, and eventually contribute to a positive shift of attitudes towards adult learning.